Visible Expertâ„ Workshop: The Differentiated Expert
The reality of today’s professional services marketplace is that most individuals don’t truly stand out. They try to differentiate on characteristics that are too common, vague, or hard-to-prove: “great customer service” or “client-focused.”
But our research shows that high-growth experts have strong differentiators.
In this 75-minute online workshop, we’ll help participants craft ironclad differentiators and a growth-oriented market positioning. Hinge’s Partner Elizabeth Harr will teach participants:
- How to identify or choose a differentiator
- Identify what expertise you want to be known for
- How to craft a market positioning that will help you grow
- How to communicate your thought leadership to target audiences
Please click the following links for accompanying materials: