The Truth About Referrals: How to Generate More & Close the Ones You Get
We all think we know how referrals work. As it turns out, we’ve been wrong!
Referrals play a major role in business development for professional services firms. But what drives these referrals?
Join Lee Frederiksen and Candis Roussel and explore this critical topic, deepen your understanding of what it takes to strengthen your network, and learn how you can use referrals to drive more business.
We will explore:
- Why good referrals go bad
- Why commonly held wisdom is not so wise
- Why reputations can be more important than relationships
- What are the biggest referral killers
- 5 specific things you can do to increase the quantity and quality of referrals
Date: Thursday, October 26, 2017
Presenters: Lee Frederiksen, Ph.D. and Candis Roussel