The Social Media Guide for Professional Services
The professional services industry has been cautious about embracing social media, but there are compelling reasons to add it to your marketing arsenal.
The fact is, social media is here to stay. Your clients and prospects are using it. And, in increasing numbers, so are your competitors. If that’s not enough to convince you, our research shows that firms that use social media marketing grow faster and become more profitable.
This guide will teach you the ins-and-outs of crafting a social media strategy for your company, including which channels to use, social media etiquette, and how to build a social media calendar to make sure that you stay on track. The final four chapters are devoted to social media for specific sectors within the professional services industry.
Don’t be late to the social media party! If you decide not to engage clients and prospects in this new space, someone else will.
Chapter 1. Cocktails and More: Why We Love Social Media for Professional Services
Chapter 2: Developing Your Social Media Strategy
Chapter 3. Comparing Social Media Platforms for Professional Services Firms
Chapter 4: Social Media Etiquette
Chapter 5: Developing a Social Media Calendar
Chapter 6: What to Expect from a Social Media Workshop
Chapter 7: Pros and Cons of Social Media Automation
Chapter 8: Social Media Marketing for Accounting and Financial Services
Chapter 9: Social Media Marketing for A/E/C Services
Chapter 10: Social Media Marketing for Management Consulting Services
Chapter 11: Social Media Marketing for Technology Services
What You’ll Learn:
- The ins-and-outs of crafting a social media strategy for your company
- How to choose the correct social media channels
- Social media etiquette
- How to build a social media calendar
- Social media for specific industry sectors
This guide will provide you with essential tools to develop, implement, and track a successful social media campaign.