The Data-Driven Brand: How Metrics Shape High-Growth Firms

Branding is among the most misunderstood aspects of marketing today.

It’s often approached as an aesthetic question of logos, colors, and taglines. In fact, a firm’s brand covers far more territory — including an organization’s reputation and visibility.

But to many marketers, there’s an even bigger surprise in store: you can measure your firm’s brand. 

In this webinar, Lee Frederiksen, Ph.D, Managing Partner at Hinge, explains how you can use branding metrics to better understand and improve your brand — and grow your firm faster.

The webinar will cover:

  • Which metrics measure brand efficacy
  • How branding metrics can help you make the case for more resources within your organization
  • How branding metrics can help you budget for marketing
  • Why firms that utilize branding metrics grow faster

Click here to download the slides»

Free Download

  • This field is for validation purposes and should be left unchanged.