Stop Selling: How to Give Today’s Buyers What They (Really) Want

After the economic and demographic shifts of the last decade, professional services buyers have changed – and too many professional services firms have failed to keep up. Have you?

In this webinar, RAIN Group’s Ago Cluytens and Hinge’s Lee Frederiksen team up to explain what today’s buyers really want – all based on groundbreaking new research.

Ago and Lee cover:

  • Exactly how buyers (and buying) have changed in the last decade
  • The selling habits your buyers are waiting for you to break
  • Strategies for turning your expert reputation into new relationships – and new revenue
  • Why it’s essential that you lead the conversation in your industry

Click here to download the slides (6.8MB, PDF)