To become iconic, you have to establish a reservoir of goodwill in the marketplace. There are 5 factors of iconic performance:
1) Play offense 2) Deliver on brand promise 3) Stop selling 4) Go negative 5) Culture of reciprocate respect
Connect with Scott:
scottmckain.com/
@scottmckain
Scott is an author of multiple books, an internationally recognized expert, a Sales & Marketing Hall of Fame inductee, and a Speakers Hall of Fame inductee. His clients include Bank of America, Cisco, McAfee, Prudential, SAP, and others.
According to Cisco, Scott is ““The only speaker in the history of our company to have received a perfect score from EVERY attendee at our most important global partners event. We’ve booked the leading speakers in the world. Scott McKain received the highest ratings of all.”
