Executive Guide

Rethinking Referral Marketing

Learn how your professional services firm can drive more referrals and new business by building a strong brand.

The research shows that professional services referrals have evolved – but many firms haven’t caught up.

Are you generating referrals based on your reputation and expertise? Do you have strategies in place to stop your referrals from being ruled out? If not, your firm may be leaving business on the table—business that the competition will be only too happy to pick up.

In our Executive Guide, Rethinking Referral Marketing, we provide a step-by-step guide to help you build a complete and powerful referral strategy.

Over 7 chapters, you’ll learn how to:

  • Analyze where your strategy stands now
  • Understand your target audience
  • Develop a comprehensive referral strategy
  • Demonstrate your expertise
  • Build your professional network
  • Build out your firm’s visibility

If you’re looking to generate new business through referrals, this is the place to start.

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