Free Guide
Research as Content: A Guide for B2B Marketers
This guide shares what we’ve learned about how to maximize the impact of research-based content, including findings from our latest study on B2B and professional services firms.
Today’s B2B buyers (often committees) seek information that helps them navigate a complex technical maze, makes a connection between their problem and your solution – and offers external validation for the chosen direction.
The demand for high-quality content is strong and ongoing. But what kind should marketers use to rise above the noise of a crowded marketplace?
Research-based content can provide a remarkably durable leg for the content marketing stool. It reinforces your solution with third-party input, and may be the information that seals the deal.
For over a decade, the Hinge Research Institute has conducted and published primary research, and used that research as part of the firm’s marketing and branding strategy. This guide shares what we’ve learned about how to maximize the impact of research-based content, including findings from our latest study on B2B and professional services firms.