Rebrand: A Step-by-Step Process for Professional Services
When and how to rebrand can be one of the most consequential decisions a professional services firm can make. In this webinar Hinge partners Lee Frederiksen and Liz Harr share a step by step process for rebranding the right way.
One of the most consequential decisions a professional services firm can make is when and how to rebrand their company. If done correctly, a rebrand can powerfully reposition your firm with a powerful and memorable brand.
Whether you are rebranding your firm for the first time or trying to consolidate multiple brands after a series of acquisitions, you need a reliable process to take your brand—and your business—to the next level.
Join us on Thursday, March 25th as Hinge partners Lee Frederiksen, Ph.D and Liz Harr break down exactly how to rebrand a professional services firm. Discover how to know when your firm should consider a rebrand and then learn a proven step-by-step process to get it right. At the end of their presentation, Lee and Liz will open up the floor for your questions.
What You’ll Learn:
- The top signs it’s time to rebrand
- Why some rebranding initiatives go wrong
- How much you should plan to spend on your rebranding program
- A proven 6-step approach to a successful rebrand
- Real-world case examples