Maximizing Your Marketing ROI Across the Buyer Journey
Join Hinge and our partners at Big Bang for a detailed presentation on tracking and measuring marketing ROI at five different stages of the buyer journey.
Measuring return on investment (ROI) on marketing continues to be a major challenge for B2B and professional services marketers. And as buyer behavior and marketplace trends continue to shift it has never been more vital for marketers to have access to credible data to guide their decision making.
Join Hinge Senior Partner Liz Harr and Big Bang’s Director of Alliances and Marketing Kimberly Marx as they guide you through the five key stages of your buyer’s journey and show you how you can effectively measure and report on marketing ROI. In this webinar, they’ll look at some of the latest buyer behavior data and provide real examples of how this data can inform your marketing spend and strategy. They’ll also discuss the necessary role that technology plays in modern marketing programs and provide you with actionable steps you can implement at your firm.
What you’ll learn:
- The most effective ways to research your buyers
- How you measure ROI in the five stages of the customer relationship journey
- Strategies for improving your firm’s technology maturity
- The latest data on B2B and professional services buyer behavior
- Presenters: Liz Harr and Kimberly Marx
- Cost: FREE