2014 Marketing Budget Benchmark Study: Executive Summary
The Hinge Research Institute collaborated with the Association of Accounting Marketing (AAM) to conduct a benchmarking study on accounting firms’ marketing spending and organic firm growth.
The study includes 30 firms and the results are segmented by firm size, areas of operation, and high-growth vs. low-growth firms. The executive summary provides an overview of major findings in the report, including how these accounting firms budget for marketing and how this budget is allocated across various traditional and online tools. High-growth and low-growth firms spent their marketing budgets in strikingly different ways.
The study tackled marketing budget composition, the budgeting process, and recommendations from marketers about changing marketing spending priorities. For companies looking to stay competitive and learn from their industry peers, we believe these findings are extremely telling.
Download your complimentary copy of the study’s executive summary today!
You can find more information on how to purchase the study from AAM here.