Journey Mapping 101
In this webinar, you’ll learn all about mapping the buyer journey, including many practical applications to your professional services business.
What if you could see every touch point and every decision your buyers encounter as they go through the process of discovering and selecting a firm like yours?
In this webinar, Karl Feldman and John Tyreman will explain buyer journey mapping and why so many firms use it to understand their clients’ motivations, methods and needs. They will also describe how you can uncover and chart your own buyers’ journeys.
What You Will Learn:
- What is journey mapping?
- What are the benefits of a client-centric approach to marketing?
- What does a buyer journey map look like?
- How do you get started?
Presenters: Karl Feldman and John Tyreman