Free Executive Summary

Inside the Buyer's Brain, Third Edition: Executive Summary

Read the latest findings from the largest study of professional services buyers and sellers to date. It's free!

What was considered a predictable buyer’s journey at the beginning of 2020 no longer exists today. Hinge’s ongoing research on professional services buyers and sellers helps us track how their behavior is changing — and how you can use this information to help your firm win more business.

Download this free Executive Summary and learn how understanding today’s buyers and sellers can give your firm a competitive advantage.

The Executive Summary of Inside the Buyer’s Brain will answer questions like:

  • What buyer challenges and priorities have shifted?
  • Are referrals still a sustainable marketing strategy?
  • How are buyers searching for and evaluating professional services firms?
  • How does your industry compare?
  • How do you address changes in buyer behavior and engage your critical key audiences?

About the Sample:

  • Over 1,900 buyers and 1,600 sellers
  • Five major professional services industry groups represented
  • The largest study of its kind

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