How to Create a Strong Brand to Boost Your Firm’s Value
What exactly drives firm value, and what is the relationship between value and brand? Can a strong brand boost a firm’s value? For this webinar, Hinge and ROG + Partners teamed up to bring you the answers.
In the webinar, Michael O’Brien and Sylvia Montgomery discuss:
- The factors that really drive a firm’s value
- Key elements of value — including fair market, book, and intangible value
- The most essential steps for building a value-driving brand
- How to avoid all-too-common branding blunders
Click here to download the slides» (5MB, PDF)