Hosting Webinars & Podcasts: How Professional Services Firms Can Get Started Today

Webinars drive engagement with your target audience and leads for your marketing organization. Podcasts have a growing audience with people in both their personal and professional lives, with more than 700,000 now available today. While adoption for both of these tools is still low among professional services firms, it is growing, especially in our now socially-distant world of 2020. 

In this webinar session, we will help SMPS Utah members who might be considering a new use for their firms for these marketing platforms. We’ll look at the tools to evaluate, have a discussion of what topics or how frequently you should present, look at how to effectively promote and distribute these podcasts and webinars, and talk about best practices for both the production of these pieces and calculating your return on investment.