Differentiation Guide for Professional Services Firms – Second Edition

You know that differentiation is the foundation of a strong brand. But why is it so important for professional services firms? What makes an effective differentiator? And how do you identify what sets your firm apart so you can share it with confidence?

We’ve put the answers together in our Differentiation Guide for Professional Services Firms, Second Edition. Whether you’re looking to clarify and revitalize your brand, find new directions for your firm, or start a well-differentiated business, we hope you’ll find this guide an invaluable branding resource.

What’s Inside:

• Introduction
• Chapter 1: Understanding Differentiation for Professional Services
• Chapter 2: 21 Ways of Looking at a Differentiator
• Chapter 3: How to Find and Own Your Differentiators
• Chapter 4: Real-World Differentiation Case Studies
• Conclusion

What You’ll Learn:

• Why differentiation is so important for professional services firms
• The key criteria for a successful differentiator
• A step-by-step approach to identifying what sets your firm apart
• Profiles of powerfully differentiated firms, and more

Download your free copy today and start crafting your differentiation strategy!