David C. Baker – Author of “The Business of Expertise”, Advisor & Podcast Host

The expert on being an expert, David C. Baker speaks about what it takes to establish and maintain expertise in the professional services marketplace, how he was inspired by the film, “A Beautiful Mind,” what it takes to scale an expertise-based business, and why he chooses to focus on podcasting as a channel to demonstrate his own expertise.

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David is the author of five books, three of which focus on the central elements of the business of expertise: positioning, financial management, and leadership. David speaks regularly on more than 70 topics relevant to entrepreneurial expertise, from 20 executives to 5,000 live on TV, all over the world. He also regularly appears as a guest on 15 different podcasts every month and has worked with 900+ firms through the Total Business Review process.