Chris Mercer – CEO of Mercer Capital, Author & Speaker

Chris is an expert on valuation-related topics, author eight books and frequently speaks on business valuation issues.

In the interview, Chris speaks about the characteristics that impact firm value (both positively and negatively), the relationship between EBITDA and EBIT, his “3-contacts-a-day” rule, and much more.

Learn more and connect with Chris:

Z. Christopher Mercer is the founder and chief executive officer of Mercer Capital. Chris began his valuation career in the late 1970s. He has prepared, overseen, or contributed to hundreds of valuations for purposes related to tax, ESOPs, buy-sell agreements, and litigation, among others. In addition, he has served on the boards of directors of several private companies and one public company. He enjoys working with business owners to address ownership transition issues.