A laptop displays a superhero cartoon in a red suit and blue cape. The screen shows the title Bulletproof Marketing Plans for Professional Services presented by Hinge.
Free Webinar

Bulletproof Marketing Plans for Professional Services

Join Hinge’s Managing Partner, Lee Frederiksen, PhD, and Head of Digital Strategy, Kelly Waffle as they walk you through the science and art of crafting a powerful professional services marketing plan and budget.

How do you develop a marketing plan in today’s topsy-turvy world? In this webinar, you’ll learn how to design an approach that will work in any economy.

Join Hinge’s Managing Partner, Lee Frederiksen, PhD, and Kelly Waffle as they teach you a marketing planning strategy that just keeps working no matter what the world throws at you. In fact, this is the same strategy used by high-growth firms—and you’ll discover how to apply these lessons to your plan.

What You Will Learn:

  • 4 ways you can approach marketing planning
  • How much you should spend on marketing
  • How to build your marketing plan, step by step
  • How decide which techniques to use
  • How to adjust your plan as conditions change
Illustration of a superhero in a red suit with a lightning bolt emblem and blue cape deflecting arrows off their chest, standing confidently with hands on hips.
Presenters: Lee Frederiksen & Kelly Waffle

Cost: FREE

Portrait of an older man with light skin, a bald head, gray beard, and blue eyes, wearing a light blue shirt and dark blazer, smiling slightly. Text below reads: “LEE FREDERIKSEN, Ph.D.”.Portrait photo of a man with glasses, short dark hair, and a beard, wearing a dark blazer and blue shirt, smiling at the camera. Text below reads KELLY WAFFLE.

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