Build Your Brand. Build Your Business.
Build Your Brand. Build Your Business. Make Your Professional Service the Obvious Choice.
If you are a professional service firm executive you face challenges on many levels. For starters, your employees’ time and expertise is your product. You can’t stockpile it for use in periods of high demand. Worse still, your “product” can have a bad day, jeopardize a critical relationship, or suddenly move to a competitor with your client in tow.
But perhaps the biggest challenge of all is gaining a sustainable competitive advantage in a crowded marketplace. How can you attract the right clients? What’s the best way to compete for talented staff? How can you stand out from your competitors?
The secret of building a thriving professional service firm lies not in the size of its marketing budget or its technical prowess, but in making the most of a firm’s most under utilized asset—its brand. To understand why, it helps to understand how firms grow.