The Visible Expert® Course [All New]

 

Who It’s For

Subject matter experts, marketers, principals and business developers at professional services firms of all sizes. Anyone who yearns to see themselves or the experts at their firm raise the visibility of their expertise to new heights.

Course Overview

How can ordinary experts raise their visibility and become one their industry’s top thought leaders? This new research-grounded course shows you the way.

In this course, you’ll learn and follow a step-by-step process to building a tailored visibility plan that is sustainable, effective, and built to suit your skills and style. We developed the methodology of this course after interviewing hundreds of professional services experts, many of whom are top experts in their fields. The process outlined in this course distills these insights into a clear, easy-to-follow program that takes much of the trial and error out of the process—and dramatically shortens the time to achieve results.

Here are some of the features of the course:

  • 7 educational video lessons designed to be accessible for busy professionals
  • An interactive workbook you’ll use to build your customized visibility plan in real time
  • Interviews with leading Visible Experts
  • Certification for completion

By the end of this course, you will have a complete visibility plan you can start implementing right away!

Course Length: 4 hours, 30 mins
Cost: $1,125 (or get open access with a Professional membership)

Meet Your Instructors
(and authors of the Visible Expert Revolution)

 

Liz Harr

A former technology firm CEO, Liz has been both a buyer and seller of professional services. A managing partner at Hinge and leader of its of business development, she speaks and writes frequently on firm growth.

 

Karl Feldman

Entrepreneur, marketer and engineer, Karl leads our account delivery at Hinge as one of its managing partners. An expert in high-growth strategies, Karl blogs and speaks about professional services marketing and strategy at events around the nation.

 

Lee Frederiksen, Ph.D.

Lee left a tenured professorship at Virginia Tech to pursue a career as a serial entrepreneur. Managing Partner at Hinge, he is considered a leading authority on high-growth professional services marketing. Lee was named one of Accounting Today’s top 100 influencers in the accounting industry.

 

What You’ll Learn

  • How Visible Experts earn significantly more than their peers
  • The real impact of Visible Experts on their firm’s brand—and vice versa
  • How to build a visibility plan that fits your strengths and style
  • How to position and promote your visible expertise credentials in the marketplace
  • How to identify the most compelling topics to write and speak about—and where you should share these ideas
  • How to measure your results, and adapt your strategy

Watch a sample segment:

 

Syllabus

Lesson 1: Why Become a Visible Expert

Course Introduction
What is a Visible Expert and Why Do We Need Them?
The Five Levels of Visible Expertise
The Halo Effect of Visible Expertise
What Buyers Are Willing to Pay for Expertise
What Does It Take to Become and Remain a Visible Expert?

Lesson 2: Claim Your Niche and Perspective

The Benefits of Having a Niche
How to Build Your Unique Approach
The Five Visible Expert Styles
Write Your Expertise Profile

Lesson 3: How to Study Your Audience

Why Do Research?
Selecting Your Target Audiences
How You Research Your Target Audiences
What Questions You Should Try to Answer
Understand Your Competitive Environment

Lesson 4: Develop Your Visibility Plan

Plan Structure
Choose the Right Issues and Topics
The Most Impactful Techniques to Reach Your Audience
Technique Selection and Your Skills and Interest
Plan and Prioritize Your Activities

Lesson 5: Build Your Visibility Toolkit

What is a Visibility Toolkit?
The High Performance Website
Expert Bio and Press Kit
LinkedIn Profile
Email Marketing and CRM
Content Calendar

Lesson 6: Assessing Your Plan’s Performance

Holding Your Plan Accountable
A Model for Accountability
Measuring Accountability
Troubleshooting

Class 7: Sharpen Your Expertise

Develop a Continuous Learning Habit
Collaborating to Learn
Writing to Learn
Teaching to Learn
Researching to Learn
Maintaining Your Motivation
Course Conclusion

Additional Materials: The 60+ page The Visible Expert Course Workbook & Plan, designed for you to complete as you go through the course. Once it’s completed, you’ll have a customized visibility plan in your hands that tailored to your strengths and style.