In our recent study we called “Inside the Buyers Brain,” we found that there were some positive indicators of demand. What does this mean for professional services firms?

TRANSCRIPTION:

Hi everybody, I’m John Tyreman. Thanks for tuning in to Hinge’s Research Roundup. I’ve got good news for you professional services firms. In our recent study we called “Inside the Buyers Brain,” we found that there were some positive indicators of demand. We found that on average in the past five years professional services firms improved their perceived relevancy by about 56% in the minds of their target buyers.

Also, buyers found their professional services providers to be 33% more valuable today than they were just five years ago. For more research backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @john_tyreman. Happy branding!

John Tyreman John has a passion for market research, analytics and using data to drive decisions. After 5 years with Hinge, John has personally reviewed the perspectives of over 10,000 buyers and sellers of professional services, and has helped over 100 professional services organizations use data to influence brand and marketing strategies. Certified in MS Excel, John’s research is an essential part of Hinge’s work, used to solve client problems, identify trends, create content and establish industry benchmarks.