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Research Roundup – part 1

In this segment of Hinge’s Research Roundup, Senior Research Manager John Tyreman provides some insight into the referral process for professional services buyers and how that has changed over the past 5 years.

 

 

 

 

 

 

Additional resources:

  • Take a walk in your clients shoes. This in-depth article applies the latest research to today’s buyer journey, helping you better understand your target market.
  • Dive deeper in the data. Download the executive summary of the latest research report, Inside the Buyer’s Brain.

 

TRANSCRIPTION:

Hi, I’m John Tyreman.  Thanks for tuning in to Hinge’s Research Roundup. In our recent study on professional services firms we like to call Inside the Buyer’s Brain, we found that when buyers are tasked with seeking out a professional service provider, they are 15% less likely to ask for a referral today than they were just 5 years ago. 

Relying on referrals is quickly becoming a risky marketing strategy. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn, and follow me on Twitter at @John_Tyreman. Happy branding!

John headshot

John Tyreman John has a passion for market research, analytics and using data to drive decisions. After 5 years with Hinge, John has personally reviewed the perspectives of over 10,000 buyers and sellers of professional services, and has helped over 100 professional services organizations use data to influence brand and marketing strategies. Certified in MS Excel, John’s research is an essential part of Hinge’s work, used to solve client problems, identify trends, create content and establish industry benchmarks.

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