Will, a collaborator by nature, works closely with clients to achieve their strategic, brand visibility and growth objectives. Drawing on his extensive corporate and creative management experience, he brings a broad perspective and deep insights to every engagement. A seasoned marketing advisor, he is as approachable as he is thoughtful and confident.
Will has spent 25 years building expertise in a wide range of disciplines, including marketing, communications, media/public relations, graphic design, video production and business development. He served as Vice President of Marketing and Communications at Edelman Financial, one of the largest, most successful independent financial planning firms in the nation. At Edelman, he oversaw the design, development, and implementation of a broad variety of branding and marketing strategies to drive high-growth objectives while rapidly responding to industry trends and challenges.
He lives with his family in the foothills of the Blue Ridge Mountains in Leesburg, Virginia. When he’s not making plans to remodel another room of the house, he can be found building custom cabinetry, enhancing home automation, restoring guitars, or (more likely) trying to convince the Aussie to stop chasing the cats.