Will Casserly

Managing Director, CX & Strategy

Will, a collaborator by nature, works closely with clients to achieve their strategic, brand visibility and growth objectives. Drawing on his extensive corporate and creative management experience, he brings a broad perspective and deep insights to every engagement. A seasoned marketing advisor, he is as approachable as he is thoughtful and confident.

Will has spent 25 years building expertise in a wide range of disciplines, including marketing, communications, media/public relations, graphic design, video production and business development. He served as Vice President of Marketing and Communications at Edelman Financial, one of the largest, most successful independent financial planning firms in the nation. At Edelman, he oversaw the design, development, and implementation of a broad variety of branding and marketing strategies to drive high-growth objectives while rapidly responding to industry trends and challenges.