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“Trust becomes an essential part in in any business and people – possible consumers, employees, etc – typically only trust family, friends and peers and their opinions at the time of purchasing, without any prior information of a product. Your employees have a great marketing potential to amplify always on content that increases brand awareness of your organisation online. According to a recent survey by Hinge Research Institute and Social Media Today, organisations with employee advocacy programs have seen increased brand visibility, improved brand recognition and better brand loyalty. Go ahead and unlock employees’ brand potential to boost your social brand reach in real-time.”
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