“You’ve seen the headline 1000 times and in one way or another, it’s probably something you’re trying to navigate yourself. Ready or not, Covid-19 has forced us to reevaluate how we work and where we work. Remote working is the new normal, but what does this mean for small to medium size businesses and how are you ensuring that your company culture doesn’t fall apart in the process?

After some research, I came across an article by Susan M. Heathfield titled, How to Maintain Company Culture While Remote Working. According to the article, in a study conducted by Hinge Research Institute, it was found that over half of respondents believe culture is just as important as pay when seeking new employment. I personally would argue that this is even more important when talking about SMBs. SMB’s tend not to have the same amount of resources as larger enterprises, so maintaining a strong company culture is paramount in keeping your employees motivated and moving forward. With this in mind, I thought it might be interesting to share the 3 steps which I think are most crucial for SMBs to think about in this “new normal”.”

Read the full article here.