“This year, construction companies navigated an uncertain environment altered for good by social distancing guidelines, safety regulations and statewide lockdowns that fluctuated in the face of COVID-19. By the end of March, the buyer’s journey that AEC firms had known and operated on had vanished.

As Hinge’s recent study, “Inside the Buyer’s Brain: Architecture, Engineering and Construction Edition” shows, the shifts in AEC buyer behavior had been unfolding for years. The pandemic simply accelerated—and cemented—such shifts. For any firm, business as usual is no longer an option. Faced with growing, often unfamiliar, pressures from all directions, AEC service providers have no choice but adapt to their buyers’ new search, evaluation and selection processes. Meanwhile, the war for talent has only slightly—if at all—eased.”

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