“There’s also one more thing that speaks for online media kits: search engine optimization. Search engines are the main source of information and, ultimately, traffic to your company website these days. If you choose to store your media kit in a PDF file or a Dropbox folder, it’s not going to be indexed by search engines, which makes it more difficult to find and take advantage of.

Now that in-person events are on hold, journalists are looking for stories—and buyers for solutions to their problems—almost solely online. If you have an online media kit that tells a good story about you, optimized for search engines, journalists and buyers will likely find you. – Rowena Figueroa, Director, Outreach & Partnerships @ Hinge”

Read the full article here.