“How do prospective buyers find you? A recent survey from the Hinge Research Institute examined buying habits of 822 buyers searching for professional services. The study showed that “online search” was the second most popular method, behind personal referrals.

Here’s what you need to know about online search: businesses don’t just “get lucky” when they show up at the top of search engine results pages (SERP). The companies who are consistently stealing top SERP real estate have invested in organic search strategies that give them high visibility (in turn, driving more traffic to their website).”

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