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“Of all the available marketing techniques, email marketing is arguably one of the most cost-efficient, and, when done correctly, effective ways to get in front of the right audience.
It’s also one of the more underappreciated of all digital techniques. Skeptics would say that technology email marketing is a foregone conclusion, that the world has severe email fatigue, and that the last thing busy executives will pay attention to is yet another spammy message in their inbox.”
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