“CPA firm leaders have been confronting a two-headed challenge as they navigate our COVID-19-restricted business landscape: do everything in their power to ensure ongoing viability – even as clients in certain industries cut back or fall away – and elevate a strategic mindset to identify and retool for new opportunities.

COVID-19 business disruptions make it clear that for service providers to thrive and grow, they must rapidly fine-tune internal operations and shave overhead, tasks for which accounting professionals are particularly well-equipped. At the same time, it’s never been more important for firms to offer clients more value, more insight, and more service model options tailored to specific business needs.”

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