“The changing times and an economy in constant flux are causing clients to shift expectations for their accounting firms. Practices that evolve to meet these expectations will gain a significant opportunity to steal a march on their competition and strengthen their position in the marketplace. But evolution will require revising strategies for pricing, technology, services and more to create lasting, mutually beneficial client relationships.

The Hinge Research Institute recently conducted a survey of over 650 accountants and business professionals who purchase accounting services to identify emerging trends in client preferences. The study takes a close look at how buyers perceive value and the changing factors that affect how they evaluate and purchase accounting services. Some of the results may surprise you.”

Read the full article here.