“‘Hey, the client writes the check, so just do whatever the client says.’

I’ve heard this argument many times in my marketing career.

But in this podcast episode we bring you a story for why you why you should sometimes (politely) say ‘no’ to your clients. Listen in to hear stories filled with lessons from Liz Harr, Partner, Hinge. Lessons like – the most fatal blind spot lies in audience knowledge, and ‘just be.'”

Listen to the full interview here.