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“A study of nearly 1,300 B2B firms published by Hinge in January found several common traits among those that increased revenue over 20% last year or were considered high-growth companies.
- Increased marketing spend and more frequent research on target audience.
- Implemented more mature automation strategies across business processes.
- Initiated successful digital marketing techniques.
- Generated nearly half their leads from digital sources.
‘By marshaling more research, marketing techniques, and higher skill levels, they enjoyed faster growth and greater profits during a historic, uncertain year,’ says Lee Frederiksen, author of the report and managing partner of the Reston, Va. market research firm.”
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