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“The accounting industry – like many professional services industries – is evolving rapidly as markets and technologies change and client needs change with them. Implementing an effective marketing strategy in such a dynamic environment can be daunting and requires foresight, planning and discipline.
The 2019 Marketing Budget Benchmark Study, conducted by The Hinge Research Institute and the Association for Accounting Marketing (AAM), analyzed the marketing strategies of a wide range of accounting firms and reveal what enabled high-growth firms to generate significantly greater revenue than the rest of the field. The results were astonishing: high-growth accounting firms GREW NEARLY 10X FASTER than their low-growth counterparts, generating nearly $1 million more revenue per equity partner. What could account for such a significant difference in performance? More on that in a minute.”
Read the full article here.