“Employers who are looking to keep their retention numbers high among the reported resignation wave might already be too late, thanks to lackluster communication at the start of the pandemic.

‘People were pretty tolerant and forgiving of the management team’s not having to have all the answers at the start of the pandemic,’ said Lee Frederickson, Ph.D., Managing Partner of Hinge, a marketing firm for the professional services industry. ‘But what they were not tolerant of is a management team just being silent.’

Frederiksen gathered this insight and more to understand the recent ‘resignation wave’ from several of the Hinge Research Institute’s studies, including The Employer Branding Study, Inside the Buyer’s Brain and the 2021 High Growth Study.”

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