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“For CPAs, the past three months have seen a wide mix of consequences affecting clients, employers, and colleagues. One thing has been clear: Every business needs to regroup and plan for what can only be described as a murky future.
Many businesses have already made significant adjustments to daily operations, some of which (including remote work) may turn out to be permanent. The first priority has always been to keep the wheels turning while helping people—both staff and clients—stay as safe and productive as possible. Now, as a “new normal” seems clearer with each passing week, it is time for CPA firms to refocus marketing and business development activities to take advantage of genuine opportunities in the marketplace.”
Read the full article here.