“Establish Your Expertise: Put a lot of emphasis on self-education and improving your skills. Take time to assess what you know and what people need to know. Start developing useful, great content and then create a substantial amount of it. Most of your efforts may tie back to customer work. Figure out the best ways to get that content to your audiences. Not every audience consumes content the same way. Work on becoming more visible within your company and with your customers, partners, etc.”

Read the full interview here.