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Infusionsoft Publishes Lee Frederiksen’s Article on Referrals
Infusionsoft published Lee Frederiksen’s article, “Rethinking Referral Marketing.” The article highlights four insights into what helps generate referrals, as well as one approach that doesn’t work. Hinge’s research found that visible expertise is a top referrals generator, and this can be promoted through speaking engagements, a high-quality website, and being at the forefront of industry trends.
Infusionsoft provides small firms with integrated sales and marketing software solutions that combine CRM, marketing automation, e-commerce, and payments solutions with a vibrant marketplace of apps, integrations and partners.