HubSpot Runs Article on Slashing Sponsorship Budgets

In this article, Why You Should Slash Your Sponsorship Budget (And What to Focus on Instead),” Lee Frederiksen cites Hinge’s recent research that found that sponsorships are one of the least effective ways to influence referrals. He offers alternative marketing techniques that have been shown to yield the best return. These include speaking engagements, blog posts and social media.

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HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.