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“According to the 2020 Employer Branding Study from Hinge Research Institute, those questions are important to answer considering how important culture is to employees and employers alike.
‘Having a strong company culture is absolutely essential for both evaluating talent and attracting new talent,’ says the study. ‘Cultural fit’ is just as important as compensation for 57% of job seekers, and it’s the top criteria for 75% of recruiters, who place it above work history and experience when hiring, the data shows.”
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