Hinge Releases a New Study on Online Marketing for Marketing/Communications Firms

RESTON, VA – September 21, 2012 – Today, Hinge Research Institute released a special edition of its groundbreaking study on online marketing focused on the marketing/communications industry. This report, titled Online Marketing for Professional Services Firms: Marketing/Communications Edition, describes how online marketing is changing the way marketing/communications services are bought and sold and what techniques are used by the fastest growing firms.

The free 46-page study analyzes 500 professional services nationwide, with a particular focus on 80 marketing and communications firms. It also includes the perspectives of 20 leading online marketing experts and compares their insights to the survey data.

Highlights include:

  • High growth firms grow almost 3X faster than average
  • Marketing/communications firms get more leads online than any other professional services industry
  • High growth firms tend to generate 2X more leads online
  •  Growth and profitability are key challenges for the firms
  • 22% of new hires are recruited online
  • Marketing/communications firms plan to increase online spending by an average of over 39%

The study also identifies the most popular online marketing tools. Additionally, the report contains expert techniques and a selection of resources. This industry-specific study is now available for download free of charge.

About Hinge

Hinge, a leader in branding and marketing for professional services firms, builds high growth, high value professional services brands. Clients range from marketing/communications, management consulting and technology firms to architecture, engineering and construction (A/E/C), accounting and finance, and government contracting service firms. Hinge’s services include client perception research, brand strategy development, website development, creative services, online marketing, online video, and outsourced marketing services. Hinge staff authored Spiraling Up: How to Build a High Growth, High Valuation Professional Services Firm and Online Marketing for Professional Services. For more information on Hinge, visit http://www.hingemarketing.com