“According to Hinge Research Institute’s High Growth Study, more than 6 in 10 leaders of tech firms said that they anticipate the biggest challenge over the next three to five years to be unpredictability in the marketplace. Over half identified changes in how buyers buy their services to be a major challenge. To meet these, your firm should engage in market research on a constant basis. That way, you will not be blindsided by a competitive product or a shift in the market.”

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