“One of the top elements of an employer brand – for 73 percent of the professionals surveyed – is having a defined and clearly articulated culture, according to a new report from Hinge Research Institute.

Other factors also ranking high in the survey of professionals was the ability to attract qualified candidates (51 percent) and strong brand differentiators (48 percent). A substantial minority say a website that reflects their employer brand (37 percent) and content that supports their brand (34 percent) are important elements.”

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