Employer branding matters more than ever: With the unemployment rate for tech jobs now over three times lower than the national average, it makes good business sense for companies to safeguard their employer brand.

  • Some 85% of employers said the pandemic has changed the definition of what makes a good job, according to Indeed; 86% of employers said companies need to be more worried about resignations now than they had been in the past.
  • Poor company culture or morale would cause 38.5% of US job seekers to not apply for a job, according to a December 2020 study by CareerArc.
  • The CareerArc study found that 60% of US job seekers look for “deal breakers” on employer review sites such as Glassdoor.
  • Two-fifths (41%) of companies reported conducting formal employer branding initiatives, according to 2021 data from Hinge Research Institute.”

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