“Identify and research your target audience.

Hinge Marketing strongly advises young companies and rebranding businesses to define their target audiences clearly. Focus on as narrow a group as possible to maximize market penetration and achieve optimal growth.

The best brands don’t appeal to everyone. Health nuts don’t care for Mountain Dew and Red Bull, but all-night gamers and adrenaline junkies can’t get enough. Even if you sell something essential to life, like water, some people will have problems with the way you run your company. You can’t please everyone, but you can set a foundation to build a diehard fanbase.”

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