We're making headlines
“When big-name brands use your product, it’s not just a win for your brand—it’s also valuable for your marketing. There are benefits to having brands like Apple or Twitter use your product: You can showcase them on your site and in your emails, too.
If you’re fortunate enough to have well-known brands in your customer list, featuring them will give you weight. The recognition people have for these brands is somewhat transferred to you, thanks to a psychological phenomenon known as the Halo Effect.”
Read the full article here.