“This year, Covid-19 has challenged B2B marketers in many ways: from collaborating with other teams to create innovative new customer journeys, to finding engaging alternatives to in-person events, many have been forced to pivot their approach to marketing, and fast.

And while it hasn’t always been easy – it’s possible that the challenges of Covid-19 have actually created a braver, more resilient breed of B2B marketers; one that’s perfectly primed to lead their organisations towards future growth.”

Read the full article here.