“When we asked about startup marketing trends, Kelly J. Waffle, Head of Digital Strategy at Hinge told us to ‘explore considering new technology, leveraging more channels (video, webinars, chatbots, etc.), and diving deeper into metrics and analytics. Picture the impact that answering this question has on prospects and customers. It can dramatically change the way a website is designed and written. The answer can revamp the way and order that messages (emails, ebooks, white papers, videos, guides, etc.) are presented.'”

Read the full article here.