“Google Analytics is a pretty comprehensive platform that can give you some valuable insights. But it isn’t perfect.

As Hinge’s Kevin Bloom points out, it’s easy to make mistakes using the platform. When errors do occur, they often throw your data completely out of whack. ‘I don’t mean a few extra sessions or a bounce rate that is off a bit,’ Bloom writes. ‘I mean traffic numbers that are double what they should be and time on site and average pages per visit that are half of what they should be.'”

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